Brand Guidelines
Color is a fundamental component in establishing and communicating the Atlanta Wildcats brand identity. Consistent use of color, in conjunction with the monogram, across various communications establishes brand recognition.
With colors rooted in the tradition of the Wildcats, it is important that they are always displayed with utmost accuracy. All printed colors, albeit printed on coated or uncoated stock, should match color to current Pantone chips that are up to date. The Pantone Matching System (PMS) is the authority for selecting, specifying, and matching controlled ink colors.
It is not recommended to use independent combinations of white/black or white/yellow. These color combinations are more closely identified to other institutions and will take away from the brand equity the Wildcats has built with the consistent use of black and yellow as its primary palette.
The primary color palette should not be used in conjunction with any other colors outside of special use case scenarios that require special approval from the Atlanta Wildcats and the National Gridiron League.
Primary Brand Color Ratio
The official colors of the Atlanta Wildcats are black and yellow and should be used in all cases when communicating on behalf of the brand. White is a supporting color in conjunction with black and yellow. In the primary color palette, gray is an accent color to be used sparingly. This graphic shows a suggested balance of the colors for brand communication.
Exceptions
Occasional opportunities arise to use an expanded color palette that ventures outside of the primary color palette. Typical opportunities include the occasional use of unique uniforms, such as those promoting breast cancer awareness (pink). Though acceptable for special occasions, using colors outside of the primary palette is not intended for long-term initiatives.
However, it is not permissible to use colors outside of the palette for purely aesthetic reasons. Seek approval from the Atlanta Wildcats and the National Gridiron League for permissible applications and color recommendations.
Rules
When applying the Atlanta Wildcats brand with permissible color exceptions, please adhere to the following guidelines:
-Keep the executions simple and do not use colors that will clash with each other.
-The Wildcats logo must be included in all applications with extended palettes.
-Never use an extended palette on the basis of personal, aesthetic preferences.
-Always obtain approval from the Atlanta Wildcats and the National Gridiron League when using colors outside of the primary color palette.